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Our latest episode of LiveWell is a two-parter with guest Emily Falk. An expert in the science of behavior change, Emily is a professor of Communication, Psychology, Marketing, and Operations, Information, and Decisions at the University of Pennsylvania, and the Vice Dean of the Annenberg School for Communication. In part 1, we discuss her research and collaborations exploring key brain systems that influence what we choose and why we choose, our behaviors and forming a value
system, and the power of storytelling. In part 2, we get a preview of her upcoming book, “What We Value”, and go deeper into her research in neuroscience, psychology and communication. Through personal stories and research studies, she examines what makes certain messages influential, how and why ideas spread, what makes an effective communicator and what are key ingredients for happiness and well-being. For those curious about why we choose the things we do, how to explore ways to make more intentional and rewarding choices, and methods of changing behavior and opening perspectives – approaching daily decisions with a neuroscientist and storytelling lens – there’s much to ponder and put into practice.
Visit our website to explore other episodes, suggest guests, provide feedback, or invite Wendy to be a guest on your podcast!
More about Emily Falk:
Emily Falk, author of the upcoming book What We Value, is a professor of communication, psychology, and marketing at the University of Pennsylvania and the Vice Dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change.
Her award-winning research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. In What We Value, Falk illustrates how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists.
