In 2011, Dr. Michael Goldstein began developing and growing a social movement focused on creating a culture of health in the UCLA community called the Healthy Campus Initiative. This initiative was envisioned and supported by Jane and Terry Semel and embraced by UCLA Chancellor Gene Block in 2013. Today Dr. Wendy Slusser chats with Fielding School of Public Health Professor Emeritus and medical sociologist Michael Goldstein about the origins of the Semel Healthy Campus Initiative Center and what it takes to create long-lasting culture change. Tune in to hear about how social change begins not with rationality but through social movements.
Michael Goldstein has been a Professor of Public Health at UCLA since 1971 and founding Chair of the Department of Community Health Sciences. Most of his research has dealt with self-help, self-care, and the growing role of complementary and alternative medicine in the US. He is the author of two books: The Health Movement: Promoting fitness in America, and Alternative Health Care: Medicine, Miracle, or Mirage? After having served the campus as Chair of the Academic Senate, he became the Interim Vice Chancellor for Graduate Education and the Dean of the Graduate Division from 2009-10. From 2010 to 2013, he was Associate Vice Provost in charge of the Healthy Campus Initiative. Currently he is the Special Assistant to the Chancellor.